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This domain has the following in the site, "Ceratec is an experienced integrating and engineering business and produces complete turnkey plants and equipment for the clay building materials industry." We observed that the web site also stated " Ceratec, and a team of over 400 motivated employees, is proud to have over 80 years experience." It also stated " In creative brick making technology. Ceratec produces complete turnkey plants for structural bricks, roof tiles, split tiles, refractories, clay pipes, pavers etc. WHY CHOOSE HEAVY-CLAY AS A MODERN BUILDING MATERIAL? April 10-13, 2018 - München, DE." The header had Ceratec as the highest ranking keyword. It was followed by ceramic equipment, bricks, and clay preparation which isn't as ranked as highly as Ceratec. The next words the site uses is kilns. setting was also included and might not be understood by web engines.